About Us

With years of experience in the custom products and apparel world through starting and running Brandmetix, Inc., I saw a real gap in the baby market the moment I became a mom. I’m a mom who cares deeply about the ingredients in everything—from the food my babies eat, to the products we use, and the clothing that touches their skin.

Over the years, I’ve watched the fashion world move further away from what clothing should be: simple, natural, and real. Most moms don’t think to check the tags on their baby’s tees or sleepwear, but so many of them are made with synthetic fibers like polyester—materials I didn’t want on my baby’s skin for hours a day.

So I went on a mission. I wanted 100% organic cotton for my baby’s sleepwear and everyday play. I wanted high-quality basics that felt good, lasted, and aligned with the standards I hold for my home. There were a few natural options out there, but none that were made in the USA.

That became my non-negotiable:
100% organic cotton. USA Made. Truly better for our babies.

That’s why I created Brandmerica Baby—a brand for moms who care deeply about what touches their little ones’ skin. A space built around community, shared values, and raising our babies with intention. Designed with care, made with integrity, and proudly crafted in the USA.

We’re made in the USA, baby.